Here’s an example of a remarketing ad by FitZone. This ad uses geofencing to target individuals who visit locations in person.
Женщины занимаются спортом в рекламе FitZone, направленной на повышение узнаваемости бренда.
Remarketing ensures your brand remains top-of-mind, giving people gentle nudges until they’re ready to take action.
Once your brand awareness advertising campaign is live, monitor its performance closely. Use platform analytics tools (like Meta Ads Manager, Google Ads, or LinkedIn Campaign Manager) to track the KPIs you defined earlier.
Keep an eye on metrics like reach, impressions, click-through rates (CTR), and engagement.
Monitoring isn’t just about spotting what’s working—it’s also библиотека телефонных номеров about catching issues early. Maybe one ad variation isn’t resonating, or a platform isn’t delivering as expected.
Small adjustments, like changing visuals, refining copy, or reallocating budgets, can significantly improve your results.
Launching is just the start. Regular monitoring ensures your campaign stays on track and maximizes its potential to build awareness.
Examples of brand awareness advertising
Here are some real-world examples of brand awareness advertising campaigns that successfully made their mark:
Coca-Cola’s “Share a Coke” campaign
Coca-Cola replaced its iconic logo on bottles with popular names, encouraging customers to “share a Coke” with friends.
Бутылки Coca-Cola с популярными названиями вместо логотипа в кампании «Поделись колой»
The campaign personalized the product and made it highly shareable on social media, creating massive buzz.
It not only reinforced their global presence but also made Coca-Cola feel personal and relatable.
Nike’s “Just Do It” campaign
Слоган Nike «Просто сделай это» (Just Do It) не продаёт обувь, а вдохновляет людей расширять границы своих возможностей. В их рекламе представлены спортсмены всех уровней: от обычных бегунов до мировых суперзвёзд, таких как Серена Уильямс.
Серена Уильямс в рекламной кампании Nike «Just Do It»
Такой подход устанавливает эмоциональную связь с аудиторией и связывает Nike с мотивацией и настойчивостью, делая их бренд незабываемым.