How do you get customers to think along about improving healthcare products? Arno Rutte and Sander Dullaart showed in a clear story that it is possible. A short overview of why, how and what to do when building a community.
Menzis represents your interests in healthcare, but don't 'they' all say that? brother cell phone list In the context of practise what you preach , Menzis has started building the TeamTopZorg community . The aim of this community is to get in touch with their customers and improve the quality of healthcare together with them.
The community offers users the opportunity to share their experiences with regard to healthcare. For Menzis, this is an effective way to gain valuable customer insights and learn a lot from their customers. Using online brainstorming sessions, Menzis presents new ideas to them, but customers can also contribute new ideas themselves. One of the insights that Menzis gained from this is that a maximum travel distance of approximately 50 km is essential for the customer.