This is the most direct way to generate phone calls as leads.

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Facebook Call Ads (Dedicated Call Campaigns):



How it works: You create an ad campaign with the "Leads" (or sometimes "Traffic" or "Sales") objective in Facebook Ads Manager, and then specifically choose "Calls" as your "Conversion Location" at the ad set level.
User experience: When users see your ad, instead bolivia whatsapp database of a "Learn More" or "Sign Up" button, they'll see a prominent "Call Now" button. Tapping this button will open their phone's dialer, pre-filled with your business phone number, ready for them to make a call.
Best for: Businesses that want immediate direct interaction, such as service-based businesses (plumbers, electricians, lawyers), real estate agents, car dealerships, or anyone offering urgent services or high-ticket items where a conversation is crucial.
Optimization: Facebook allows you to optimize for the number of calls, and sometimes even for longer calls (e.g., 60-second calls), to try and get more qualified leads.
Scheduling: You can schedule these ads to run only during your business hours to ensure someone is available to answer the calls.
Callback Option: Facebook has also introduced a "Request a Callback" feature for call ads, allowing users to select a preferred time for you to call them back, which is great for prospects who are interested but can't call immediately.
2. Facebook Lead Generation Forms (with Phone Number Field):

While these primarily capture data through a form, they are a powerful way to get phone numbers for later outreach.

How it works: You create a "Lead generation" campaign and use "Instant Forms" as the conversion location. Within the Instant Form builder, you can add a "Phone Number" field.
Pre-fill: A significant advantage is that Facebook can often auto-fill a user's phone number from their profile, making it very easy for them to submit the form with just a few taps.
Follow-up: Once the form is submitted, you capture their phone number (along with other info like name and email). You then need a rapid follow-up process (phone call, text message) to convert that lead.
"Call Business" Button on Thank You Page: Within the Instant Form's "Thank You" screen, you can often add a Call to Action button that says "Call Business" and directly links to your phone number. This encourages immediate calls after form submission.
Best for: Building a database of leads, nurturing them over time, or for complex offers where immediate information gathering (beyond a quick call) is beneficial.
3. Call Extensions on Website Traffic/Conversion Ads:

If you're driving traffic to your website, you can still encourage calls.

How it works: You run a "Traffic" or "Conversions" campaign that directs users to a landing page on your website. At the ad level, you can often add a "Call Extension".
User experience: When users land on your website (within the Facebook in-app browser), a "Call Now" button or a click-to-call phone number will be prominently displayed, allowing them to call you directly from the page.
Best for: Businesses that want to provide more information on a landing page before asking for a call, or for those who also want to track website actions.
Key Steps to Maximize Phone Call Leads from Facebook:

Choose the Right Objective: Select "Leads" or "Traffic/Sales" with a focus on calls.
Define Your Target Audience: Use Facebook's powerful targeting options (demographics, interests, behaviors, custom audiences, lookalikes) to reach people most likely to call your business.
Compelling Ad Creative: Your ad copy and visuals should clearly communicate your offer and give a strong reason for someone to call now.
Clear Call to Action (CTA): Use the "Call Now" button for direct call ads, or ensure "Phone Number" is a key field in your Lead Forms.
Set Up Call Tracking (Crucial!): Facebook Ads Manager will show you the number of calls initiated from your ads. However, to get deeper insights (like call duration, caller ID, or conversion rates from calls), integrate with a third-party call tracking solution like CallRail, Invoca, Nimbata, etc. These tools provide dynamic phone numbers and robust analytics.
Have an Inbound Call Plan:
Availability: Ensure your team is ready to answer calls during the hours your ads are running. Missed calls are missed opportunities.
Training: Train your staff on how to handle incoming calls from ads, provide information, and guide prospects towards conversion.
Dedicated Line: Consider using a separate business line for Facebook ads so you can track calls easily and maintain professionalism.
Integrate Leads:
For Lead Forms, integrate with your CRM (Customer Relationship Management) system using tools like Zapier, LeadsBridge, or native integrations. This ensures leads are instantly transferred and can be followed up on quickly.
Even for direct calls, if you're using a call tracking system, ensure call details are logged in your CRM.
Monitor and Optimize: Continuously monitor your campaign performance in Ads Manager (e.g., Cost Per Call, Call-Through Rate, Conversion Rate) and make adjustments to your targeting, creative, and bidding strategy to improve results.
By strategically using Facebook's ad formats and having a robust follow-up process, you can effectively capture high-intent phone call leads for your business.