Thought Leadership & Value-Driven Content

[monira khatun]

B2B Lead Generation Strategies Using Buyer Personas in 2025:
Account-Based Marketing (ABM) with Persona Focus:
Targeted Account Selection: Use intent data platforms (e.g., Bombora, G2 Intent) to identify companies whose buying signals align with your ideal customer profiles.
Multi-Persona Engagement: For each target account, identify the key personas involved in the decision and craft unique, personalised messages and content for each one, addressing their specific concerns and roles.
Coordinated Outreach: Orchestrate campaigns across multiple channels (LinkedIn InMail, targeted ads, email sequences, phone calls) to engage all relevant personas within an account.
Intent Data Integration:
Real-Time Qualification: Integrate intent data usa mobile database with your CRM. When a persona from a target account shows high intent (e.g., researching a competitor's solution), trigger automated alerts and personalised outreach sequences for your sales team.

Gated Content: Offer premium content (whitepapers, detailed industry reports, ROI calculators, templates) tailored to specific personas' pain points in exchange for contact information.
Webinars & Virtual Events: Host events featuring experts addressing challenges relevant to your personas. Position yourself as a solutions provider, not just a vendor.
Case Studies: Develop detailed case studies that show how you've solved similar problems for companies similar to your target personas.
LinkedIn Mastery:
LinkedIn Sales Navigator: Use advanced search filters to pinpoint specific job titles, industries, and company sizes that match your personas.
Social Selling: Train your sales team to actively engage with the content and discussions of their target personas, providing valuable insights before initiating a direct pitch.