The “cast a net and pray” model is built on a pile of sand: purchased lists . These lists are notoriously inaccurate and decay at an alarming rate. It is estimated that B2B data decays at a rate of 20-30% per year . People move jobs, companies are acquired , phone numbers are disconnected, and responsibilities change .
Using this flawed data — the “garbage in” in the “ garbage in, garbage out” formula — sets you up for failure from the start . Your team wastes valuable time :
Call people who have left the company .
to the wrong department or individual without purchasing authority .
Using incorrect contact information .
Target companies that simply aren’t a good fit for your product or service .
Without a dynamic , intelligent, and continuously clean database , any external jiangxi mobile number database effort is just a futile effort . Traditional pursuit is not only a flawed strategy, it is a strategy based on flawed intelligence .
The great disconnect is clear : the methods of the past are fundamentally incompatible with today’s realities . Chasing is a relic of an era when the sell side was dominant . In today ’s buyer - centric world, the new approach is not just an option , it’s a necessity to survive and thrive . You ca n’t win by chasing harder ; you have to win by engaging smarter .
The immigration revolution and its exit paradox
Recognizing the failure of the traditional chase model , the marketing world has been captivated by the " inbound marketing revolution" over the past decade. The core concept of inbound marketing is simple and clear, and it fits perfectly with the idea of " let customers find you". It is centered on creating valuable , relevant content that naturally attracts your target audience to your brand. Through search engine optimization (SEO ) , blogging, social media, and content marketing , you can attract visitors , convert them into leads , and eventually cultivate them into real customers .
Inbound Marketing is powerful . It builds brand equity , establishes thought leadership , and generates leads that often have higher initial intent . It is a strategy built on attracting attention rather than buying it . For many businesses , inbound marketing has become a cornerstone of their growth strategy.