Wasted time and resources : Studies consistently show that it can take 8-12 telemarketing attempts to reach a single prospect . When you factor in the time spent browsing phone books , leaving messages, and talking to non-decision makers , that’s time lost . Your most valuable sales asset is invested in a campaign with a very low success rate —typically less than 2% of telemarketing calls result in an appointment .
Brand dilution : Every uninformed, irrelevant call drains a small amount of money from your brand reputation pool . When prospects in your target market repeatedly receive sales pitches that don’t align with their needs , your company can develop a reputation as spammy and unprofessional . Not only are you failing to win customers , you’re actively leading the market to ignore you.
Salespeople are professionals , but they are also human. The psychological pressure of the traditional chase sales approach is huge, but it is often overlooked . Facing constant rejection , cold shoulder, and even hostility jiangsu mobile number database can be exhausting . It is not the strategic challenge of navigating complex deals , but the frustrating torture of being rejected before you have a chance to provide value .
This leads directly to :
Sales team burnout: High pressure and low motivation are the root causes of burnout. Employees’ enthusiasm plummets , their work enthusiasm decreases, and a sense of powerlessness permeates the sales field .
High employee turnover: It’s no secret that sales has one of the highest turnover rates of any industry , and frustration with cold lead generation is a major reason. The cost of recruiting, hiring, and training a new salesperson can be as high as 150% to 200% of their annual salary , making it a revolving door that’s both disruptive and costly.