Cascade Mailings: How to Reduce WhatsApp Costs and Reach the Client

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An overview of the main communication channels and tips for launching a newsletter
03/25/2024 ⏱ 15 minutes
Cascade Mailings: Reduce WhatsApp Costs and Reach the Customer
Getting a client's response is the main goal of any mailing. And to get the letter read, you need to choose the right communication method.

WhatsApp and SMS have the highest Open Rate, and the channels themselves are expensive. Email is cheaper, but letters are read less often. A free option is mailings via a Telegram bot, but there is a nuance here too: it is difficult to track their effectiveness.

What to do? Use all possible communication points latvia phone numbers and build a cascade mailing. What is it, how to use it to optimize costs and still "reach" the client, we will figure out in the article.
What is a cascading mailing and why is it needed
Telegram bot: mailings are free, but you can’t do without a client’s subscription
WhatsApp: high open rate and cost
SMS: wide coverage, few opportunities
Email: must have, with high competition for attention
The cascading mailing service in RetailCRM will help you “reach” the client
What is cascading mailing and why is it needed?
Cascade mailing is the sequential sending of the same message to different communication channels with the client. Cascade mailing not only helps deliver the message to the channel the client uses, but also saves the budget.

First, messages are sent to the cheapest communication channel, then they go “in ascending” order of price. So, if the client has already read the email, there is no point in duplicating the message in WhatsApp. And if he has not read it, you can send a template message for an additional fee and increase the likelihood of a purchase.


For cascade mailing to work correctly, it is important to choose the right communication methods and distribute them in the right order. Let's consider several popular channels for communicating with the client.
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Telegram bot: mailings are free, but you can't do without a client's subscription
Telegram is used by 82.3 million people per month in Russia. 41% log into the messenger every day. Business also chooses Telegram: company news, chats with clients, newsletters.

Companies communicate with customers not from a personal account, but with the help of a chatbot. It can be created for free, moderation is not required, there is no risk of blocking for messages to clients.