Channel Perspective ) Omni-channel Integration: Within an e-commerce alliance, omni-channel integration takes a unique form. The alliance itself is a type of channel integration, bringing together merchants of different sizes and types on a single platform. This structure makes the omni-channel strategy more flexible and diverse. Core suppliers can have their own brand channels, while many small and medium-sized suppliers can share the diverse channel resources provided by the alliance. This structure allows the alliance to respond more flexibly to new channel challenges, and merchants of different sizes and types can leverage the channels that suit them.
) User Reach: The advantage of e-commerce brazil email list alliances lies in their ability to integrate multiple data resources. By analyzing user shopping behavior across retailers and channels, the alliance can build a more comprehensive user profile and achieve precise reach. The alliance’s “modularization + customization” strategy improves user reach efficiency by providing a series of standardized marketing modules, which are then combined and fine-tuned to the needs of different retailers and products. This approach not only ensures operational efficiency,but also meets individual needs. ) Conversion strategy: Based on the product library and user data, the alliance designs a multi-merchant points system so that users can accumulate points for spending at any merchant in the alliance only improves the user.
Stickiness also encourages users to cross-purchase within the alliance. JD Alliance has also implemented a similar strategy. Users can accumulate points when shopping at any merchant on the JD platform, which can be used for future purchase discounts or coupon redemptions. 7. Platform perspective ) Enrich the ecosystem: The alliance model attracts a variety of participants, from individual bloggers to large MCN institutions, enriching the entire ecosystem. Affiliate marketing has expanded the reach of e-commerce to content creation and social media, and even created specialized operational providers. This expansion not only brings new vitality, but also provides the platform with valuable opportunities for insight into market.