Why create personas?

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This concept allows you to humanize your customers, and therefore tailor your services . By assigning concrete characteristics to the ideal prospect, you better understand the needs of your entire customer base.

Let’s take an example persona:

Jean-Jacques, 35, uses his email to communicate. As a business owner, he's looking for a solution to optimize his mail management.
This profile is clear and provides the opportunity to identify the type of service that can be offered to Jean-Jacques. To kuwait mobile database him to buy your product, you also know the arguments to use. The marketing persona helps you optimize your communication campaign.

The essential elements of a persona template
To define the typical profile of your ideal customer, you can use a persona template . This automated tool generates a detailed profile of your fictitious buyer based on the information you provide.

Demographic information
Demographic information is the personal data of your ideal customer. This could include their:

name,
first name,
age,
address , etc.
Demographic information also includes the client's occupation, salary, and industry . This helps you further personalize your services to better satisfy your customers.

You can get them by analyzing the data collected by your services.

Psychographic characteristics
Psychographics are your customers' values ​​and beliefs . They can also include their interests and how they shop .

This data helps you create a more compelling sales campaign. To collect it, you can send a satisfaction survey to your loyal customers.

The objectives and challenges
By using a service, the customer seeks to solve a specific problem.

What motivates your customers?
What challenge is she trying to solve?
And what obstacles does it encounter in this regard?
Answering these questions will help you optimize your customer journey . Your customer service representative can help you get all this information. You can also try reading online reviews.

Preferred communication channels
To improve your communication strategy, you need to know your customers' preferred social media platforms . If they are more active on Facebook, your campaigns should be focused primarily on that channel. To gain this insight, analyze your social media statistics .