We haven't mentioned digitalization here because

[rifat28dddd]

In 2020, our company conducted a hybrid study (expert survey, online forum with consumers, analysis of statistics and available research from the pandemic period, brainstorming). I would like to share with you some of the findings from our study and highlight the impact the pandemic and related social trends have on personal transformation.

It seems to me that this is perhaps the most important consequence of the pandemic, since it is an underestimated impact on human capital and on society as a whole.

8 Mega Trends, Plus One More

We have identified 8 social mega-trends that, in our opinion, have already manifested themselves in one form or another, but thanks to the pandemic and the restrictions and conditions associated with it, have become more obvious and relevant.

Trend 1 – Survival and safety have become central values ​​for most people.

Trend 2 – the focus of attention shifts from the outside world to the triad “I-Family-Home”.

Trend 3 – In the “new normal”, when chaos is a constant environment of existence, rethinking and reassembling become necessary skills of everyday life.

Trend 4 - the pandemic as a trigger intensifies the trend of external migration and accelerates tectonic shifts in the population structure (by nationality, by social composition, etc.).

Trend 5 – the pandemic serves as a catalyst, increasing differentiation venezuela cell phone number list between the “mentalities” of different cities and regions.

Trend 6 : The pandemic may accelerate the trend of social “bubbles,” where people and communities “cocoon” in their own reality and coexist with little or no social interaction.

Trend 7 – There is a risk of an increase in the number of families and groups going into “social seclusion,” the so-called “hikikomori” (Japanese for “being in seclusion”).

And finally, trend 8 – the pandemic devalues ​​the “be positive” trend and creates a “new frankness” – in social networks and in communication, people are increasingly openly talking about their problems, illnesses and fears, while also sharing ways to overcome these difficulties

thanks to the pandemic and lockdowns, digitalization or virtualization has become like a broth in which other trends are boiled like dumplings. Digitalization is now like an environment, like air. And during the pandemic, this has become more tangible than ever.

Digitalization, in addition to all its useful functions and services, which are rapidly expanding and developing during the pandemic, is showing itself as a condition and catalyst for dehumanization, dehumanization of many spheres of social existence, previously unthinkable without personal contact, without face-to-face meetings, without gatherings and feasts.