What opportunity for you?

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The real opportunity offered by SGE is the change in the results display. You can be present in the carousel results (top right) even if you are not in the top 10 organic links, which is a real opportunity to get a good display and significant traffic.



Another opportunity lies in visitor qualification. In theory, Google places its responses in a " customer journey " cycle, so visits to referenced sites will be more qualified, with a higher conversion rate. At the same time, this also means that if visits are more qualified due to the informational responses generated by AI, the sites will be visited less overall, which will reduce server load issues. A good point for CSR!

There are several reasons to take the lead in appearing in SGE results, right? To achieve this, here are 3 tips to implement today:

1) Structure your content with micro-data but also lists, tables and not too long answers such as FAQs;

2) Create quality content to gain authority in 1000 mobile number database topic and answer the questions most frequently asked by your targets;

3) Organize your content to meet EEAT criteria.



What types of content should you create?
Never lose sight of this basic principle: artificial intelligence is nothing intelligent and everything artificial. Its main function is to make something new out of something old, but much faster than you. Therefore, the simplest way to seduce its algorithm is to adapt our content to its workings.

Thus, we see that SGE does quite well in answering questions related to the e-commerce and affiliation domain, in particular transactional queries such as price and/or product comparisons, commercial queries or questions relating to cold content. In essence, factual elements with fixed and quantified data. Thus, SGE seems very effective on local searches, retailers will therefore clearly see the impact of this new way of presenting things, with a more intrusive map offering more results.



On the other hand, it stands to reason that a digital brain isn't very good at instinctive or emotional approaches, so SGE remains very poor at queries that resemble predictions or concern sensitive topics like politics or religion. The same goes for informational queries about recent events.

Therefore, it seems quite interesting to produce cold content that can be easily used by SGE (and other AIs, for that matter): buying guides, product comparisons, FAQs and all forms of advice to help your customers make choices.

Conversely, to ensure that SGE does not draw on your resources, you can work your content around contextualized explanations of a usage innovation, stories from customers who have benefited from a service due to a particular problem, the specific operating features of a professional product or software, etc.

As you can see, there's nothing revolutionary or particularly complicated about it. But these adaptations require time, energy, and a little open-mindedness. With an announcement expected at the end of the year or even early 2024, it's time to get started today!