We must pay special attention to the design

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While it's true that some factors are highly relevant, such as the day and time we send the email, the content itself, etc., so is its design. In other words, our corporate newsletter must have both substance and form to achieve its stated objectives and attract more people.

We may have done everything perfectly up to the moment of opening; but is the visual content of our email doing a good job? To ensure this is the case, we must consider several elements that guarantee optimal results in our actions, and that these are balanced with the open rate. These include:

Attractive titles
They must be sentences based on impact, that is, they must quickly grab the reader's attention. However, achieving this is not an easy task, but with practice and an openness to improvement, it is possible. The bahrain mobile database way to create a truly compelling title is to "put ourselves in the reader's shoes" and thus understand what they expect.

In this sense, we need to think like a user and ask ourselves questions like: Would we like to receive an email with a title like that? Is it boring or very simple? What would make us rush to click on an email? If we answer these questions, we'll have the necessary clues to know whether our email design is well-structured or not.

Striking images
In addition to a correct title, images are another essential element. However, these can't just be in the email for the sake of it; rather, they must be carefully chosen because they complement the text we strive to convey. Therefore, they must create a perfect balance, with a pleasing design that invites action.

The photos, images, or illustrations in the email should be an appropriate size, not too heavy (so the email opens easily), and trendy; this way, we'll be able to more effectively captivate customers. We can use GIFs, gradients, bold colors, 3D styles, double images, illustrations over photographs, among many other graphic resources to attract attention and achieve our objectives.

Company logo
It's essential, truly vital, to include your logo in your emails; this is because it not only represents your company's image, but it's also how users and potential customers will recognize you. In this case, the logo should be placed at the top of the email design for greater visibility.

Likewise, the logo should be an appropriate size so as not to appear "too commercial"; it's best to have no more than 200 pixels. It would also be ideal if it included a link to our company's website .

Links
It's important to provide customers with links or hyperlinks that direct them to our website, where they'll find more details about what we're reporting in the email. These links should be positioned intuitively so that the user can easily and quickly identify them.

It's also important that these links help us sell. If we're willing to promote content marketing, they must do their job to get users interested in our brand.