Funnel-based pay-per-click accounts

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Every business, and therefore every online business, relies on paying customers. To drive sufficient traffic to a website, today's ideal approach is to use paid advertising, such as Google AdWords or other pay-per-click advertising platforms. The goal here is to target as many potential customers as possible, convey value, and ultimately generate revenue and profit.

But these days, it's no longer enough to set up a campaign, define a few optimized keywords, and hope that customers flock through the virtual door. The game is much more complex today. You need a functioning strategy for Google belize phone number data AdWords—and other pay-per-click campaigns—so that all activities work together to move your business in the desired direction and ultimately generate traffic.

At its core, a good strategy still relies on the right keywords and ad formats (primarily AdWords and other pay-per-click formats) to reach the most suitable customers. However, for the strategy to work, you need to understand at various points where potential customers are mentally in their decision-making process.

The customer journey on the pay-per-click path
For a marketing campaign, and all of its individual elements, to function as efficiently and effectively as possible, a deep understanding of the customer journey is required. Pay-per-click ads, Google AdWords, display ads, remarketing, etc. are just a few steps along the customer's decision-making path. Today, we also like to refer to this as the customer journey—but ultimately, the sales funnel, based on the AIDA principle, describes the path customers take.

AIDA is the acronym for Awareness (formerly Attention), Interest, Desire, and Action. In German, this means that the first step is to gain the attention of potential customers, fuel interest in the solution to a specific problem, a certain desire for this solution, and ultimately trigger an action (inquiry, contact, or, ideally, purchase). This principle is well known and is applied online and offline at virtually all interfaces between companies and customers.

However, a basic understanding of this AIDA funnel, in combination with AdWords, other pay-per-click advertising models, display ads or remarketing, helps to use the appropriate options to accompany potential customers at the different stages of the funnel, starting with the initial awareness and ending with action, with appropriate impulses.