Portrait of Thomas NethingWhen Lycos, Fireball, and Yahoo were still the big players, Thomas Nething was already betting on the newcomer "Google." Success was not long in coming: in addition to his own projects, he increasingly worked for companies and agencies as a consultant and project manager. As befits a digital expert, he combines his in-depth knowledge with a keen sense for future trends.
Today, he works as Director of Online Marketing at south korea cell phone number list Becklyn Studios and occasionally speaks at conferences. Together with his team, he develops strategies and solutions for successful data-driven marketing.
Local SEO is an important topic for businesses with a physical location or offering local services. But how do you monitor your local rankings in Google search results? It's easy: With the XOVI Monitoring Tool. Learn how now.
Google gives YOU the best answer
You've probably noticed that Google doesn't always display the same search results for the same query. Google wants to provide you with the most relevant results possible and bases its results on two factors:your search behavioryour locationSERPs by search behavior
The personalized search results depend on various factors related to your search behavior .
These include, for example,
whether you are logged in to Google,whether you have entered the keyword several timeswhether you clicked on certain search results more often
Google also remembers your other search queries and tries to determine which results in the Google index might be relevant to your query and are most relevant to you. Google also considers whether your search query is initiated via a smartphone or a PC.