Keep the donation form simple

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A landing page is a standalone web page created with a single goal. It leads visitors to a single action… This is the page's call to action or CTA.

john turnerJohn Turner – Co-founder of SeedProd
That’s why I recommend you study expert John Turner’s insights into the anatomy of a high-converting landing page and use these elements on your donation page.

Complex forms can be intimidating to users. If a form seems like it requires a lot of work or asks too many personal questions, users may be reluctant to fill it out.

It is good practice to keep the number of fields in your donation form to a minimum. You portugal telemarketing data should only ask for essential information, such as name, email address, and donation amount, and pre-populate as many fields as possible to make the form easier to complete.

Keep the Donation Form Simple
Some users prefer to contribute anonymously, so make sure fields that ask for a name or contact details are optional. You can also reassure users by stating on the form that you will not share their personal data with third parties.

If you need help creating a simple and effective donation form, you can follow this guide on how to create a donation form for nonprofits using WordPress .

When you need to collect a lot of information, the best practice is to create a multi-page form with a progress bar and ask the easiest questions first. This way, the user will start filling out the form without feeling overwhelmed.

Splitting a Complex Donation Form Into Multiple Steps
5. Allow donors to donate safely using their preferred method
Users who have decided to donate money can feel frustrated when their preferred payment method is not offered. By eliminating this type of friction and inconvenience, users will not have second thoughts about who we are to donate to your cause.