What is a marketing funnel?

[sakibkhan22197]

Funnel marketing allows you to visually represent the sales process. Potential customers are guided through various stages. The funnel is typically divided into several sections that indicate the customer's progress along the journey.

The marketing funnel goes back to the US marketing strategist Elias St. Elmo Lewis in 1898. He developed a sales flow chart that was further developed in the following decades.

The phases of marketing funnel are:

Awareness : In this phase, the attention of potential customers is drawn to the taiwan phone number data brand. The goal is to identify their needs and interests and make them aware of the products or services. Awareness measures include, for example, the use of social media ads to make the target audience aware of the products or services or content marketing to share relevant information.
Interest : Once awareness has been created, the next step is to pique the interest of potential customers. This encourages them to learn more about the company and its offerings. This includes offering free eBooks that provide solutions to their problems or sending personalized emails tailored to their needs.
Consideration : In this phase, potential customers begin to examine and compare the various options. They evaluate the benefits and features of the products or services. Consideration measures include comparing product features on a website or reading customer reviews and testimonials.
Conversion : This is where the actual conversion of leads into paying customers takes place. The prospects make a purchase decision and make an initial purchase. Examples of conversion measures include offering special offers to facilitate the purchase or providing a simple and secure checkout process on the website.
Loyalty : After the first purchase, it's crucial to build a long-term relationship with customers. Repeat purchases and customer loyalty are the focus of this phase. Loyalty measures include sending personalized thank-you emails or offering loyalty rewards for repeat purchases.