WhatsApp launched the Business app , explaining that it's an app "for small businesses." It's free to download and currently available on Android and iPhone devices. The app allows businesses to easily interact with their customers using tools to automate, sort, and quickly respond to messages.
For example, you can save and reuse messages you send frequently, and use these "quick replies" to more efficiently answer common questions. You can also set up an away message for when you're unable to respond to your customers immediately. You can also set up a greeting message to welcome customers to your business.
WhatsApp doesn't currently offer business tools or APIs, so we recommend china phone number data opting for a medium-scale campaign, like the ones mentioned above. To engage with users, you first need to invite them to add your phone number to their contacts. WhatsApp includes a feature that lets you add a " click to chat " link to your website, email signature, or social media pages—use it to make it easy for consumers to engage with your brand.
Remember that when the conversation takes place in a mobile messenger, users expect a near-immediate response. So make sure you have the resources to handle the discussions or, like Agent Provocateur, limit access to this feature to a predefined time slot.
There are various third-party marketing tools and services for WhatsApp, including the ability to create multiple accounts or chat groups for your marketing experts. However, using them can potentially lead to a temporary or permanent ban on your accounts. Additionally, sending mass messages on this platform can seriously damage your brand image.
While WhatsApp doesn't offer as many marketing features as Facebook Messenger , the messaging app is moving in that direction. To succeed, marketers need to create campaigns that leverage WhatsApp's features. Be an early adopter of marketing on this platform: take advantage of the lack of ads and the almost nonexistent brand presence to stand out.
WhatsApp Marketing Tools
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