What content did you publish this week?

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A sudden increase in followers can be a sign that your content is extremely interesting, of high quality, or that you have managed to reach the right target group.

Analyze the reasons for the increase and try to guatemala phone number data apply them when publishing other posts.

Instagram follower growth

Follower engagement
This is one of the most telling metrics because instead of reporting overall engagement, which can be misleading in some cases, it measures how many times each follower interacted with your content on average. Big companies like Nike or Apple have huge engagement , but they also have tens of millions of followers, so calculating engagement per person is much more telling.

A high number of engagements per follower indicates that your content is really high quality and that your visitors like it. However, if this value is below average, you should think about what you are doing wrong.

"Try a slightly different style of photography, change the lighting or the theme. Try something new and then see if the changes have a positive impact on your account metrics."

Instagram Insights
Instagram has been offering to track your statistics with Insights for some time now. The number of metrics we can track has grown considerably since then. Although Insights is only available for business accounts, there's nothing to worry about. Switching from a regular Instagram account to a business account is not difficult.