Keeping your existing customers requires less money. That’s why Up2Place Digital experts always recommend that your company dedicate more effort to the middle and final stages of the customer journey .
Happy customers are more likely to tell their friends and provide referrals to help increase revenue . They’re also more likely to provide direct and honest feedback on issues to improve your brand.
Make sure to keep them informed about your organizational changes or processes that would affect your relationship. To do this, use email marketing or interact with them on social media.
By collecting data and segmenting your customers, you have the opportunity to save costs. Your business can also target them in a more cost-effective way. This makes it easier to stretch your digital marketing budget even further .
We know that lean budgets will be one of the big trends in digital vietnam mobile database marketing for 2021. So any action that can optimize your investments next year is more than welcome.
2) Google My Business among digital marketing trends for 2021
Ensuring your business is listed locally, with verified and up-to-date information across multiple search platforms is essential.
That’s why you should keep your Google My Business in order. This helps provide valuable information about your opening hours, services, and geographic location. It’s also one of the most important search factors. Nowadays, many business owners are surprised to learn how many products can be sold there.
Having a geographically defined service area in local listings really helps your business show up in “near me” searches. This is because many search engines (especially Google) prioritize location in their search algorithms.
Another advantage of keeping My Business up to date is the ability to quickly communicate:
Changes in your opening hours,
New products,
Promotions,
New articles on your blog , among other information.
Among the digital marketing trends for 2021, having an updated Google My Business is one of the most strategic.
3) Automated bidding in Google Ads
Managing Google Ads campaigns can be a daunting task, especially if you don’t have a digital marketing agency on hand. These professionals can constantly adjust campaigns, keywords, and bids to get the most out of your advertising investment.
Automated bidding, which allows Google to automate past moves to adjust your bid in real time, can be an alternative for everyday use. This support of automated bidding tactics allows small businesses to dedicate their time to optimizing other aspects of their operations.