As we discussed in the previous topic, the content currently produced by companies is (or should be) completely focused on the customer.
In a world where 84% of consumers no longer trust conventional advertising , this is essential. Because these numbers show that new consumer habits repel brands with aggressive sales approaches.
On the other hand, they focus on those who prioritize their customers and create relationships with them. That's where content planning makes a difference.
Last year, 76% of purchasing decisions involved online searches on Google or Amazon. So this shows that people are looking for more information (not ads) before making their purchasing decisions.
Related: Gatekeeper in Sales: Turn Obstacles into Success
As a result, brands are increasingly turning to content marketing to hong kong mobile database influence consumer decisions throughout the purchasing journey.
How to make effective content planning
Implementing or optimizing content marketing in your company requires a few steps. The following tips can be of great help:
Define your business goals
The first thing you need to do to prepare an effective content plan is to define your business goals.
So you’ll need to make sure that all of your inbound content marketing efforts actually work. The focus here is on generating significant financial results. So to do that, you’ll need clear targets.
Your goals should be based on three things:
How much revenue do you need to generate from online/digital channels?
How many customers will you need to generate this revenue?
How many leads you will need to generate that number of customers (based on your predicted conversion rates)
Together, these three numbers should help you definitively define how content marketing will impact your business .
By defining your ultimate business goals, you’ll be able to articulate the precise purpose of your inbound marketing. Plus, you’ll know how to develop your messaging and distribution tactics accordingly.