For nowA AI is mainly used in the creation of audio commercialsA an area where it excels by quickly generating voices and scripts tailored to specific campaigns. HoweverA when it comes to podcastsA the challenges multiplyA particularly due to the absence of cookiesA which are a traditional pillar of ad targeting on the web. This absence complicates the work of advertisersA as it becomes more difficult to track and understand Dataener preferences.
Their hope lies in the evolution of AIA particularly through indonesia cell phone number list advanced semantic analysis of audio content.content of each episodeA . AI could identify themesA keywords and nuances of languageA thus allowing for more precise and contextual ad targeting. Imagine an AI capable of understanding in real time that in a podcast episode on well beingA it would be relevant to broadcast ads for health or meditation products.
This type of contextual advertisingA powered by AIA would not only be less intrusive but also more effectiveA by creating a direct link between the content consumed and the ads served. Advertisers could thus maximize their return on investment while respecting the privacy of DataenersA an increasingly crucial aspect in the post cookie era. The key to success for platforms will be to invest in algorithms capable of not only understanding the content but also contextualizing it in the broader ecosystem of media consumption.
By analyzing in depth
-
- Posts: 446
- Joined: Tue Dec 24, 2024 3:34 am