Trends in FMCG
Despite the fact that this business niche is considered to be quite conservative, even here some changes have been taking place in the last 2-3 years.
Consumption is becoming more conscious. Manufacturers, as well as sellers of goods, should draw more attention to buyers on conscious consumption. Otherwise, customers will choose a more environmentally friendly brand in every sense. For example, it is desirable to use biodegradable material for product packaging, as well as offer farm products, products for vegetarians, sugar-free products, etc.
More and more consumers are purchasing everyday goods in online stores and marketplaces.
More attention is being paid to attempts to transfer the emotional changsha cell phone number list component online. This is not so easy to do, but it is quite possible. On the Internet, the buyer cannot touch the product. It is difficult to understand what the material is tactile, or to smell the scent of perfume. But there are positive aspects to online shopping. For example, the search for the product itself can be exciting. It is also important to compare it with other products and study customer reviews.
Popularity of delivery. Now you can order delivery of not only large household appliances, but also groceries. It is important to provide the consumer with fast and low-cost delivery.
Creation and promotion of retail chains of own brands. Helps to optimize costs of production of products.
Personalization and customer satisfaction. In the era of information overload and variety of offers, FMCG companies must pay more attention to personalization and satisfaction of each customer. Analytics will help to better understand consumer preferences and offer them customized solutions.
How Crises Affect the FMCG Market
The FMCG market is highly stable, which allows it to suffer less during crises than other segments. Often, demand for many everyday products only increases during such times. This is explained by a simple psychological reaction of people in emergency and uncertain situations. However, after the initial rush and panic in purchases, there is usually a decline, and people begin to save. They do not stop buying goods completely, but look for more affordable alternatives. High competition makes it easy to replace more expensive brands with budget options. Crises also often stimulate FMCG companies to innovate and adapt. They can develop new products, change packaging, change marketing strategies, or look for new markets. Adapting to new conditions will help companies survive and even thrive during crises.