Understand what proprietary content is and how it is important for companies that want more sales and more authority in the market.
Have you ever stopped to analyze how much proprietary content your company produces ? The kind that lives on your blog or website – and not on social media?
The importance of having proprietary content was a concern that arose among companies and creators after the social media blackout.
Yes, who doesn't remember those six endless hours when Facebook, Instagram and WhatsApp were down in October/2021?
At the time, many companies suffered losses, as their business operations were 100% based on the three networks.
So this sparked a lot of debate about where it was best to throw your digital marketing efforts .
After all, blogs and social networks have been the core of digital nigeria mobile database marketing for over a decade. Both are used to share information, news, opinions, images and much more among the public.
So what is the best strategy to make the most of social media, but without letting your company be held hostage by it? Find out below.
Proprietary content vs. social networks
To have a solid digital presence, your company can rely on several resources today. Social media and blogs are two good examples of this.
Social media is a great way to connect with people in real time. With one advantage: unlike your blog, your potential leads are already on social media platforms. So attracting them can be easier.
Additionally, social media allows your company to offer glimpses of your day-to-day life that might not work well on a blog.
So you can show the day-to-day of the teams. The steps to launch a new product and much more. But with two questions.