Digitally mature companies earn more. A study showed that the advantages go further, as digital maturity guarantees more:
Efficiency for the company,
Customer satisfaction,
Employee engagement. With clear refinements to your products and services.
How can digital maturity do so much? Because digital technologies improve what your business can do. And make many steps more practical and straightforward.
The change of scenario with the arrival of the pandemic
Previously, achieving high digital maturity guaranteed companies a competitive advantage. However, the COVID-19 pandemic has changed that. Studies show that all this movement has accelerated the adoption of digital technology by up to ten years.
Therefore, increasing your digital maturity is no longer about kenya mobile database beating your competitors. This is becoming the minimum requirement to survive in the new digital-first market .
5 steps to ensure your company’s digital maturity
Accelerating this movement is the high point of the demands of today's great leaders.
The question many are asking is, “How do we move toward the right combination of our business objectives, our resources, our people, and our technology to realize digital benefits while achieving customer, employee, and business success?”
Digital maturity is the simplest answer to this complex issue . It provides critical insights into data, transforming it into meaningful information.
In this way, companies become able to create new values and new experiences for customers, clients and organizations. Therefore, it is particularly important to align your digital transformation strategy with talent, leadership and business objectives.
Because organizations and their leaders will be measured by their ability to be:
Adaptable,
Resilient,
Opportunists facing risks.
So sustainable business success depends on this emerging reality. But from our perspective, digital goes far beyond just looking at technology as the path to digital transformation.
Because it provides raw data and faster results, but alone, it does not offer the insight needed to achieve digital maturity.
That’s why we’ve developed a systematic, five-step approach to ensuring your company’s digital maturity. Let’s dive into them below.