Sanremo with Tony Effe

[nusaibatara]

example spotify sanremo
“There are those who listen to Sanremo and those who lie” is the slogan Spotify used to accompany its campaign for Sanremo 2022. The famous streaming app hired rapper Tony Effe, a member of the Dark Polo Gang collective, to advertise the most famous singing festival in Italy. In the commercial, you can hear Laura Pausini's song “La solitudine” , with which the singer won the festival in 1993. Listening to the song is none other than the unsuspecting Tony Effe, whom no one would associate with the singer and the musical genre she proposes.

The inspiration to imitate: Spotify has norway cell phone number list entered into people's hearts, as it does every day, exposing a small weakness. The strength of the music app is its deep knowledge of its target and users , with whom it constantly creates a personalized relationship. Remember to build a privileged relationship with customers and use it to your advantage.

Hootsuite: Limited Time Offers
On social media, people tend to postpone any type of activity (wishing a greeting, reading a post, buying a product) until later, knowing that everything is left there waiting. Often, however, they do not go back to read the post due to lack of time or they lose interest in previous communications.

To capture customers' attention and encourage them to respond to the call to action immediately, Hootsuite implemented the principle of scarcity by advertising its offer as limited in time.

The idea to imitate : the effectiveness of the banner is determined by the fear of missing out. People, therefore, tend not to scroll through the feed and take advantage of the Hootsuite offer to avoid having to pay a higher price in the following days.

In this case, be careful not to fall into unfair and deceptive commercial practices, like some well-known Italian companies. The offers must be real and meet very specific requirements regarding online discounts .