Before moving on to sales engagement best practices, it is important to clarify the difference between sales engagement and sales enablement.
As we explained earlier, sales engagement is a set of practices to engage the customer and transform them from a prospect into a lead. Therefore, it is safe to say that sales engagement is focused on customers.
Sales training, on the other hand, is focused on sales representatives. It is a process that aims to teach these representatives how to sell properly and provide them with all the tools and knowledge necessary for a successful sale.
Have you heard of the digital sales representative? Click and find out how to sell more!
One cannot do without the other, that is, sales training cannot be practiced without sales engagement.
Therefore, these practices are interrelated and serve a kazakhstan mobile database common goal: helping your sales reps sell more effectively to the right people.
So to make these two work for your business, you need to have extremely organized processes in place. They will help your sales reps. And not confuse or mislead them.
Effective sales engagement demands:
1) Union with marketing
Marketing is an endless source of invaluable data about your customers.
After all, these professionals constantly monitor their clients' activities and know everything about:
Purchasing habits,
Preferred “digital habitat”,
Frequency of purchase or product verification.
Furthermore, marketing is responsible for the company's image and the quality of leads .
Because this is the department that shapes a company’s vision and presents it to a particular market segment. So if your marketing department generates the wrong leads or your sales department approaches the market segment in the wrong way, that’s where your problems begin.
That's why you need to invest in smarketing. Click below and find out what you can do to ensure that the two departments work side by side successfully.