Your brand’s social media profiles are examples of owned media. So are your website and YouTube channel. However, comments from the public do not fall under this definition.
As it refers to channels over which the brand has full control, its own media can serve as the main vehicles for publicizing promotional pieces considered official.
2) Paid (paid media)
This type of media is similar to its own, as it offers a certain degree of control to the company. However, pricing is its main characteristic.
In other words, the exposure generated by it depends on the level of investment and the ability of the algorithm involved to display the content to the correct target audience.
Most digital content platforms today offer an advertising system – such as Facebook Ads and Google Ads .
Thanks to technological evolution, digital paid media is able to nepal mobile database reach the most qualified audience to generate the results expected by the brand.
Therefore, paid media should be part of your planning whenever possible. After all, it is a way to extend the reach of your brand beyond its conventional limits.
3) Earned (earned media)
Earned media is media that is distributed spontaneously by your audience. This eliminates the need to pay for it and also eliminates the need to use your company's own channels.
Of all of them, earned media is the most difficult to obtain. After all, it does not depend on the level of investment or having control over the media.
This is something that requires a targeted strategy, focused on understanding the public's behavior to generate sharing.
Earned media serves as a thermometer for how well your content is received by your target audience. Therefore, turning your customer into a promoter of your brand also helps to expand its reach at no cost.
A very important part of your digital media plan involves defining your brand strategy for each of your marketing channels.
They are divided into the types highlighted in the previous section and, each in their own way, can bring your company closer to its objectives.