According to recent research, the number of social media users in the world is 5.423 billion people .
One of the types of content that has attracted many followers is precisely that produced by professionals in the field showing the properties in their portfolio. This is a good opportunity to attract customers in a targeted manner, in addition to strengthening your brand and solidifying your online presence.
In fact, sector studies indicate that:
90% of buyers used the Internet as a source of information when purchasing a property
76% of buyers checked out or scheduled a viewing of a property they found online
41% of buyers found their home online first (not thanks to an ad or sign)
So, as you can see, digital marketing for real estate is more japan mobile database important than ever. But how can you put it into practice – with significant results? Find out now by reading the next topic.
5 applications of digital marketing for the real estate market in your business
Digital marketing for the real estate sector offers countless possibilities to boost your brand and your results. So get started now by following these 5 first steps:
1) Get your real estate agency listed in local online listings
The first step is to create a Google Business profile page. It is also essential to invest in SEO, as this will help put your business ahead in the search engine.
Related: What is geomarketing? Create strategies using your customer’s location
Additionally, optimize your website content as best you can to help with local searches. Any copy you create for your website should include specific, relevant local terms. This will send signals to search engines that your site is relevant to those terms.
2) Make your website worth visiting
The centerpiece of your real estate digital marketing strategy should be your website. A great website can:
Encourage potential buyers to choose you as their real estate agent
Help you rank better for local search terms
Get information from qualified leads
Gain brand authority and make your real estate agency a reference in the sector
Therefore, your entire website should be responsive and as fast as possible. The faster your pages load, the less likely you are to lose impatient visitors who are not willing to wait for information.