Among marketing, sales and communication strategies, email marketing is a fundamental channel. In fact, 89% of B2B marketing executives use it as a primary means of capturing leads. For this reason, mass mailing has positioned itself as an effective technique, provided you do it well, in a friendly and non-invasive way.
One such technique is the Fishing Net , where you can see results quickly (even in 2 days) and achieve a 5% capture rate.
What does this technique consist of and how to use it to do mass mailing in Chile?
The term fishing net is an analogy of throwing a fishing net into the sea to see what it catches.
It consists of mass mailing to a high-quality database, in order to awaken the recipient's interest in the brand, product or service through an eBook, a discount, a free sample or any other "bait" that catches their attention.
This strategy was designed exclusively for sending mass emails china mobile database from purchased or rented databases or to contacts who do not know you, a cold first contact strategy.
Yes, don't buy databases , don't buy subscribers, it's not right because you don't have their consent, does it sound familiar? Surely yes, there's a lot of talk about email marketing, but in reality databases are bought and a lot of them, at Basededatoschile.cl they buy more than 250,000 contacts a day , so a strategy was needed for those of us who buy data and want to make cold email mass sending effective and as painless as possible.
If we think about it, what does television, YouTube, advertising signs, banners on websites do? SPAM ? Do they ask us about our consent to bombard us with advertising? The answer is NO , however email marketing is demonized as an action.
It is a fact that email marketing is done a lot, so why don't we do it well, with a strategy? That is why we created the Fishing Net strategy , a technique to effectively make a mass cold mailing.
>> Buy a database for your mass email strategy in Chile <<
The idea is to make initial contact, then continue communication, usually automatically, and direct prospects through the sales funnel toward conversion into leads or even buyers.