It has also brought me some clients and good friends, with whom I have met at Instameet or igers meetings.
How do you see Instagram today and how do you see its future?
Instagram is the most changing social network.
It's not bad, but it does keep you up to date with all the changes so you can apply them to the brands you carry.
I think it will continue to grow well.
More and more users are using it, especially Stories, a great channel to gain visibility.
As for advertising on Instagram, it needs to be segmented separately from Facebook and made more oriented towards generating web traffic, rather than gaining visibility with likes.
Any advice for readers?
Well, I would just recommend being yourself, whether you are a personal or corporate brand.
Upload content that you like first and foremost, and that is attractive to your type of audience.
As for brands, what works best is 'local', with nearby and familiar content.
Seeks to humanize the brand.
You can follow Fernando at @fernandocebolla .
2.- David Montero - @ricepaella
Here we go with a success story that should be studied in business schools.
You see, David - who I am lucky enough to know and who is a most charming guy, as is his twin brother Jose - is a self-made chef from Valencia.
Despite not having the largest community, but a great one, it has brutal interaction and manages stories like few others, that is, with overwhelming naturalness.
This authentic way of being is what is conveyed in all of his publications, which focus on authentic Valencian paella and various rice dishes, all of which look tremendous.
By the way, he has just been awarded the prize for the best paella in the Valencian Community, so if you want to eat good rice and an authentic Valencian paella - not rice with things that are served in many restaurants - David is your chef.
What has Instagram brought you?
Instagram has allowed me to continue with my personal brand and to continue growing both email list providers in france professionally and personally, having the opportunity to travel around the world to promote our most prized recipes such as Valencian paella, traditional rice dishes and creative rice dishes.
And the best thing is meeting wonderful people that you haven't even seen in person and who can fill you up and transmit so much.
How do you see Instagram today and how do you see its future?
For me, Instagram is currently in its best phase. It is true that there are many people who complain about its algorithm, advertising, etc., but in my case, I am more than grateful for all the opportunities it is giving me and I do not waste time complaining, but rather moving forward.
Accounts to follow on Instagram - ricepaella
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- Joined: Mon Dec 23, 2024 3:48 am