Implementation of the promotion strategy

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After the analysis, a content plan was developed with an emphasis on training videos and master classes on popular procedures, which are published on Instagram Stories and IGTV. Registration of participants for master classes was carried out through a special form, which allowed collecting contacts of potential clients.

To expand the reach, targeted advertising was launched with an exclusive discount offer for new subscribers. An important step was the partnership with popular bloggers and multidisciplinary communities on VKontakte, which gave a good increase in recognition and new registrations for services.

To increase the involvement of the existing audience, the salon account regularly guatemala mobile database held raffles for certificates for services. This contributed to the formation of a loyal community that actively participates in the life of the brand.

Results and Conclusions
Within a few months, the strategy had yielded tangible results. The salon saw a 30% increase in its client base, a significant increase in overall social media reach, and an increase in subscribers. The video content received positive feedback and was deemed effective in its promotion.

Analytics showed that mid-level bloggers brought in more clients than large influencers, which allowed us to adjust the strategy for more cost-effective and effective cooperation.

It should be noted that this experience was useful for the development of the salon’s marketing efforts as a whole, and confirmed that an integrated approach to promoting services on social media is the key to success.

Conclusion
Promoting services in social networks is a multifaceted and ongoing process. It requires creativity, flexibility and readiness to experiment. All that remains is to consistently apply the studied principles and approaches, analyze the effectiveness and not be afraid to try something new - and then the result will not be long in coming.