Why architectural audits are important

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User experience is key for any website or online store. When we talk about architectural audits, we not only examine the aesthetic side of the website , such as colors, design, and visuals, but also its content.

When websites are first created, most netherlands phone number data businesses fill them with content, but over time, many fail to keep up with the pace and regularly update the content . The problem with content is that you can’t just do it once and keep it on the site forever.

Your website content needs to evolve with your business. This means that your content must not only constantly reflect your brand’s position in the market, but also be in line with what’s trending right now and always be targeted to the right audience . As audiences change over time, it’s essential that your website content is current and relevant.

A proper architectural audit will also help you track the user journey through your website and consider how easy it is for them to get to the product or information they want as quickly as possible after arriving on your website. Remember, it shouldn’t take more than three clicks to get to the page they want.

This will help streamline the process and give you a better idea of ​​what needs to be added or changed . For example, a button that once worked on a website may no longer be functional. However, the website owner won't know this until they audit their website.
Readability of content should also be considered. The way content is read on a screen is different from the way words are read on paper. Therefore, website texts should be written in short paragraphs that are easy to digest. If your content is long and complex, it will probably hurt your conversion rate.