What data is used when targeting PPC ads on Facebook?

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When setting up a Facebook ad campaign, you can create audiences based on a variety of targeting options. Data sources for these targeting options include Facebook user data, your own data, and third-party data.

Facebook data
This includes demographics, interests, behavior, location, and connections. Targeting using Facebook data is not affected by the tracking opt-out feature in iOS 14, as this is first-party data mexico phone number data that Facebook collects on its own platform.

Your own data
Your own data can include a combination of first-party and third-party data. This includes targeting people based on their interactions with your business through your website or app. Once you have enough data, you can also create custom and lookalike audiences or upload customer lists based on email addresses.

Audiences on websites and in apps are affected by the app tracking opt-out feature in iOS 14, as users can opt out of app tracking on the web. They are also affected by the removal of cookies if you use them to track visitor activity.

Third-party data
It's not clear exactly what third-party data is used to target PPC ads on Facebook , but Facebook says it uses "data available from third parties to help advertisers find useful audiences to target." This feature will of course be affected by the removal of third-party cookies.