It’s no wonder gaining a better understanding of customers is the second highest priority for business leaders in today’s economic environment.
That better understanding starts with a commitment to achieving a 360-degree view of your customer. Leading brands aren’t settling for information from most touchpoints—email, digital ads, CSAT surveys, etc. They’re looking for the complete picture, and that can’t exist without social data.
A text-based graphic that says, “91% of business leaders india mobile database say social data helps them gain a better understanding of customers.”
Leaders near-unanimously (91%) agree that social data positively impacts their understanding of customers. With social CRM, you can ensure all of your colleagues can deliver the right message to the right people and the right time.
Generate and nurture leads
Social media teams are the eyes and ears of a business. With the right processes in place, they can help sales and service teams ensure they never miss an opportunity.
Social CRM supports lead generation, qualification and nurturing by facilitating a more seamless hand-off between customer-facing teams. In practice, that might look like:
Social teams creating targeted ad audiences based on previous interactions with your brand across multiple touch points.
Sales and marketing teams collaborating on ABM strategies that encompass all channels, including personal social profiles.
Using social listening to surface opportunities to create surprise and delight moments through proactive customer care.
In each of these scenarios, every team member is empowered to create tickets and pass tasks on to the appropriate colleague. This streamlines their workload and creates a more seamless experience for the customer.