Brand ambassadors include the company

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The Internet has changed everything, even the way we establish relationships. The 6 degrees theory , known in the offline world, has been drastically reduced with the emergence of social networks. In a much more complex context, users are much more exposed to advertising messages and therefore find it easier to dismiss them. In other words, they just skip over them. Furthermore, the generation that is most active on social media, the “Millennials”, are very reluctant to engage with companies, creating a kind of barrier between them and the brand, which is why they prefer “word of mouth” via the Internet.


In light of this, product or service recommendation austria mobile database strategies are essential to reach potential customers. They are not interested in what brands say, they are interested in personal recommendations. Within this context, the role of brand ambassadors is a key incentive to get this message across. A brand ambassador is someone who is active on social media and who recommends a product or service from a particular company. They do so out of personal conviction. own employees, satisfied customers, or industry experts who know the company's good practices. What does a brand ambassador bring to the table? In this way, a brand ambassador recommends products and defends the interests of the brand, but also provides extra visibility and gives the company greater trust from users, since it is a personal user who makes the recommendation.