What the perfect restaurant website should be like

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When planning a website, it is essential to study some aspects of it well: knowing the brand, the sector and the potential client are three key elements and this will make our website work.

In the case of a restaurant website, there are aspects of the sector that are essential to understand and that are often overlooked. In this post we try to list some elements that, if fulfilled, will guarantee us many diners.
Let's take a look at them:

I imagine that you have clearly identified your regular clientele, and most importantly, the type of clientele you want in the medium term and the one you want to obtain online (often they do not coincide). Well, the website must breathe and contain the elements that define these objectives. The type of web design, the fonts, the language, the use and selection of photographs or iconography will be very different if we are dealing with an informal restaurant, a formal restaurant, for families or for couples.
2. The menu and menus
Users will be interested in knowing as much as possible about the restaurant's culinary offering. You can limit yourself to describing the type of cuisine served and accompanying it with some photos, but we recommend going further: presenting the dishes, menus offered and prices in as much detail as possible. TIP: if we upload the menus only in PDF format or, even worse, in an iframe on an external platform, Google will have a hard time reading them and we will lose potential SEO positioning .
3. Photos and videos
Isn't it true that we eat with our eyes? It is essential that a restaurant website has photographs of its dishes, and that these are as well-crafted as possible. If you have the resources, invest in a good photo shoot so that the photos make the most of your delicacies. Don't limit yourself to photographing the dishes; it is essential to have good photographs of the restaurant. If possible, also incorporate a video. Remember that videos help retain users on the page and can contribute to SEO if they are on YouTube.
4. Philosophy
There is a lot on offer in the restaurant industry, so we recommend creating a section to present your restaurant with a good storytelling. Explain the origins of the project, and above all its value proposition: what makes your netherlands telegram data restaurant unique and why they can't miss visiting it.
5. Reviews
User testimonials can help visitors to orient themselves about what they will find in your restaurant and whether it will fit their needs and expectations. To generate maximum trust, we recommend that these reviews are not inserted manually and supervised by the owner of the site, but rather that they come from external and independent platforms such as Google or Trip Advisor. This will generate more trust and you should not be afraid if your restaurant works well and diners leave happy.
6. Contact and reservations
Once we have convinced the visitor, we must provide them with as many channels as possible to reserve a table. The more channels you can enable, the better, always combining some quick and some slow: telephone, WhatsApp, chat, email, contact form... the possibilities are very wide. If it is organizationally and technologically possible, we recommend enabling the online reservation option, in real time and making it possible to block our table.
7. Useful information
It is not necessary to have a specific section, but you should know that on a restaurant website, users will appreciate information about fundamental aspects such as opening hours, address and how to get there, contact methods, and any other useful information to take into account before deciding to book or visit the establishment. Aspects such as information about allergens, capacity of the establishment, whether pick-up or take-away services are offered, etc. will also be useful and filtered.