I often see an e-commerce site go online with its entire product catalogue uploaded.
This, in most cases, is a very serious error if there is no recursion when uploading more products.
Why is it a mistake?
By metric
The most important thing is that when you upload all your products to Google, this information is already recorded.
So it will give us little room for action in the event that something has gone wrong (you cannot imagine the number of silly mistakes that some programming companies make in many cases).
But, let's say everything is great and Google starts sending us millions of visits.
The question is: why did it work out?
Was it because of the product titles?
Was it because of the product descriptions?
Has it been because of the architecture we have used?
We won't be able to measure it properly if we don't test it and upload a batch with the titles in one way first, another batch a month later with the titles in another way, and another the next month changing the format again...
In this way, we will know exactly how to do it in the next product upload actions.
Now let's go to the opposite case: why did it go wrong?
Think about all the time it took you to upload all the products and if you are willing to do it again.
Because if everything goes wrong, there will be no other option but you will not know where to start.
Recommendation: It is best to always go in phases, so that you have valid information for the future.
By indexing
I have seen many times domains that have uploaded thousands of products and in a very short time (with good sitemaps).
Google has successfully indexed all content.
Now, Google is very capricious and has the bad habit of starting to eliminate URLs from its results for many reasons, such as lack of content, lack of quality content, HTML similarity between products and anything that has to do with its algorithm.
If we don't have a strategy for introducing products or introducing blog-type content, it's very likely that you'll start to see your URLs being eliminated in Search Console.
Recommendation: Think of an e-commerce as a long-term project. As an SEO agency, we email list of sweden businesses must understand that the client needs sales to pay us. As an e-commerce owner, you have to understand that doing things without measuring them does not make any sense in the long term.
What should we avoid in an e-commerce site to position our products?
The first thing we need to find out is why the product is poorly positioned.
Since this can be due to more than 200 internal or external factors.
Some of the most common are:
1.- Internal factors
Keyword stuffing
It consists of having the same keyword saturating the information on your website.
When to upload a product?
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