Checklist: What to consider when naming a digital business

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Naming a business is a very difficult thing. You want it to be something that is short, sweet, and to the point, but you also want it to be unique and reflect your brand. And with so many digital businesses being created these days, it's becoming more and more difficult to find the perfect name. If you're feeling stuck, don't worry, this article will help you out. We've put together a checklist of everything you need to consider when naming your digital business, so you can be sure you've covered all your bases.

What is naming?
Differences between naming for physical or digital businesses
10 tips for choosing the name of your digital business
Case Study: Your Web
What is naming?
The term naming refers to the creative and analytical process that will guide the choice of a brand, product or service. The name of a digital business is very important. It is the way in which it will be presented to the public and will be the first element that potential customers will see. Therefore, it is important to choose a name that reflects the values ​​and image of your business.

Differences between naming for physical or digital businesses
There are certain differences to keep in mind when choosing a name for a physical or digital business. According to digital marketing expert Neil Patel, the name of a physical store should be more generic and descriptive, as potential customers may brazil telegram data stumble upon it by chance. In contrast, the name of a digital business should be more creative and unique , as potential customers must actively search for it. This will be especially relevant for online stores .

Another important difference is pronounceability . A brick-and-mortar store name can afford to be a little more complicated to pronounce, as customers can see the written word and refer to it visually. However, a digital business name needs to be easily pronounceable, as customers will see it as text only and will have to remember it to look it up later.

And finally, on a digital level, there is a fundamental element to take into account: the domain . This must be available in the most exact way possible to the chosen name, and in the domain extension that best suits you.

For all these reasons, although naming processes are normally entrusted to advertising agencies, if the business is going to be fundamentally digital, it is very important that the agency working on it takes into account purely digital aspects that are often not considered in a classic naming process.

10 tips for choosing the name of your digital business
Here is a checklist with everything you need to consider when choosing the perfect name for your digital business:

Choose a name that is easy to pronounce, spell and remember .

Avoid names composed of more than two words.

The name should not be too long in characters.

It must be consistent with the business scope and evoke it as far as possible at the sector, language, local, state, international level...

Make sure the domain is available before you settle on a specific name. It's also important to consider the domain extension (.com, .net, .org, etc.), as this can influence the website's visibility and ranking in search engines. Choose the one that best suits your SEO strategy , and reserve all the extensions that seem interesting to you. We'll choose one to publish the website, and the rest will be redirected and you'll be sure that no one else buys them.

Empathetic to the target user . The name doesn't have to describe your product or service, but it does have to be relevant to your target audience.

If you want it to make sense from an SEO perspective, try to use keywords in the name.

Think of an original and creative name that stands out from the competition.

Check the SERPs: search for that name on Google and see what kind of results come up. Ideally, there should be few results and none that are too far from the target. You should be especially careful if you see results from websites or brands with a lot of authority on the Internet, as it may be difficult to even position your brand in SEO.

Check the patent and trademark registry to ensure that your name has not been previously registered, or that a very similar name may oppose your registration.

It will be virtually impossible for any name you can think of to fully meet the 10 points. So we recommend assigning a gradual score from 1 to 10 to each element, and choosing the one with the highest score.