Lack of digital transformation talent

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To promote DX, it is essential to have people with knowledge and skills in digital technology. However, there is a shortage of DX talent, not just in the real estate industry. In particular, the real estate industry has not been proactive in hiring talent specializing in IT fields, and there has been insufficient DX education for existing employees, making it difficult to secure DX talent.

If this situation is left unchecked, even if new technologies are introduced, they may not be used to their full potential, and the DX promotion project may fail. In addition, there is a possibility that the degree of dependency on external vendors will increase, resulting in increased costs.

To solve this problem, it is necessary to actively recruit personnel with IT skills and provide DX training to existing employees.

Challenge 4: Resistance from the field
The introduction of new technologies and systems can sometimes be met with resistance from employees on the front lines. Some employees may feel anxious about change or having to learn how to use new tools, and others may think, "I can do my job the way I am now, so why not just keep things as they are?"

If this situation is left unchecked, the new system will not be fully turkey whatsapp number data utilized, and the effects of DX will be halved. In addition, a gap will develop between the field and management, which could lead to a decline in the performance of the entire organization.

To solve this problem, it is important to carefully explain the purpose and benefits of promoting DX and gain the understanding and cooperation of the workplace. Make sure to convey the benefits to employees, such as "improved work efficiency will result in less overtime." It is also important to prepare a support system after implementation and eliminate concerns at the workplace.

[Summary] Respond to diversifying needs with real estate digital transformation
Promoting digital transformation is extremely important not only for improving operational efficiency and customer satisfaction, but also for responding to diversifying customer needs. Utilizing digital technology makes it possible to create new services and business models and accurately respond to the diverse needs of customers.

In order to promote digital transformation in the real estate industry, it is important to first understand the current issues and set specific goals. By clarifying where the issues lie in existing business processes and systems and proceeding with digital transformation in stages, you will be able to steadily achieve results.