The atmosphere of the workplace and real information dissemination using SNS are powerful tools for second-time new graduate recruitment branding. Instagram and TikTok can convey the daily life of the office and the state of internal events visually, and can express the corporate culture in an attractive way. YouTube can provide more detailed information through employee interviews and workplace introduction videos. For example, it is effective to develop a series of posts introducing the daily lives of employees in various departments using the hashtag "#Employee's Day". This allows second-time new graduates to imagine their future careers more singapore whatsapp number data concretely. In addition, recruitment-specific platforms such as Wantedly can introduce the company's vision and corporate culture in detail, improving the accuracy of matching with job seekers. The important thing is to continuously send consistent messages and deliver the real voices of employees. This will effectively appeal to second-time new graduates about the appeal of your company and lead to successful recruitment branding.
2-3. Construction of a recruitment site specialized for second-time new graduates and content strategy
Building a recruitment website for second-time new graduates is the key to recruitment branding. Set up a dedicated page and develop content that is tailored to the characteristics and concerns of second-time new graduates. For example, in employee interviews, it is effective to introduce the growth stories of second-time new graduates in detail and show their specific career paths. Video content is also effective, and by visually conveying the atmosphere of the workplace and the actual work, it is easier for people to imagine what it will be like after joining the company. In addition, by enriching the Q&A section and carefully answering questions specific to second-time new graduates, it will also help to alleviate concerns. In addition, it is important to adopt a mobile-friendly responsive design and optimize it for access from smartphones. This will create an environment where information can be accessed anytime, anywhere. The frequency of content updates is also important, and by regularly adding new information, you can keep the site fresh and increase repeat visitors.
Using SNS to improve workplace atmosphere and provide real information
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