When to change strategy

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A typical content strategy looks like this: first you work on internal materials, and then you build an audience using external platforms. It can be segmented into several groups:

audience for remarketing and retargeting;
subscriber base;
active commentators;
regular readers of the site.
And continue to prepare materials taking this subsection brazil telegram data into account. The ratio of content on the blog and external resources can be displayed graphically as follows.

platforms for material placement

When the strategy didn't work and you didn't get the necessary audience, then this is what happens.

platforms for material placement2

In this case, it is necessary to saturate the campaign with even more internal materials to maximize people's interest. Or (if it is a blog with a formed target audience), emphasize stable publication of blog materials and activity aimed at additional sales.

Content Lifecycle in Content Marketing Strategy
Here is an approximate life cycle of material in a content marketing strategy.