Apparently Microsoft developed the famous clippy after extensive research. Mark Trammell of Twitter and Nate Bolt of Bolt/Peters suggest that it is better not to listen to your customers, and then make it clear in a number of cases that this is of course nonsense. It is about how you listen to your customers. The best place to do this is at their home – 'People lie less at home' – and at a relevant time. There are a huge number of online (American) tools to facilitate this, such as Usertesting.com , Usabilla.com and Ethnio.com .
Twitter developed the new twitter by asking 4 people to use the application in 15 iterations. These 4 people were friends and family, easy to find, trusted and familiar with the background. Bolt admits that many customers often do not trust such a small number, while it is more than enough. He increases the quantity by doing a larger online survey with a larger group of users after a small group. Also, do not underestimate your statistics. Do not see them as players of the game, but rather as referees.
Marketing Lessons from the Grateful dead – David Meerman Scott
In a small room that turned out to be filled with fans, David Meerman Scott ( @dmscott ) singapore phone number list gave an impassioned speech about the legendary group The Grateful Dead , a rock band from the 60s and 00s, that was way ahead of its time in terms of business model. Unlike other bands of that time, The Grateful Dead (TGD) did not like making albums. They much preferred touring. Using a number of principles, David explained the consequences of their approach.
Be generous
TGD made content freely available. They allowed concertgoers to make recordings and distribute them on tapes and tapes. At some concerts, fans were even allowed to tap directly from the mixing desk. TGD had no problem with this, because their main goal was to get more people to come to their concerts.