Difference from the standard new product launch scheme

[hasinam2206]

Difference from the standard new product launch scheme
The difference was that in the classic scheme, the media part comes first, getting to know a new product or a new brand. Then a little performance is added, that is, separate promotional offers. And only then does stable sales and campaign performance begin. And in the case of "The Best", all three stages started at the same time.


Startup scheme and further optimization
We needed to introduce our customers to a new brazil telegram data category without wasting time on ramping up and immediately establishing stable sales.

Media part of promotion
I'll start with the media part of the promotion. Everything is quite stable and standard here. We used YouTube and the Google Display Network. On YouTube, we launched a series of videos for a fairly wide audience - a six-second bumper - "The Best": this is a product in "Comfy", which is top for its money. And In-Stream (it's a little longer: "Good afternoon! Don't want to talk about the best. There are many products marked "The Best" in "Comfy". This means that they are here for their money. And also delivery to the apartment for hryvnia. From you hryvnia."