Should a copywriter develop content strategies?

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Quite a controversial issue. Of course, the customer will not mind if the copywriter knows how to draw up a strategy plan, write content, understands SEO, is friends with marketing and properly launches contextual advertising. The copywriter is NOT obliged to be able to develop content strategies, but it will be a bonus for him if he knows how to do it. Firstly, he receives a higher check for development, which is always nice. Secondly, it is easier to write in cases where there is a clear understanding of how to correctly and from what angle to present information, which facilitates your work at the next stages. That is, YOU have previously done the work of analyzing the market, competitors, audience, product and developed a detailed action plan.

Copywriter at work

Where to start developing a content strategy
Developing successful strategies is a combination of australia telegram data experience and art, based on detailed planning and understanding of the product and audience needs. And if you want to move in this direction, I suggest you briefly go through the main points:

The first step is to thoroughly understand the product. You need to know all the strengths and weaknesses, what to emphasize, what not to talk about.

Tone of Voice Brand - how you will speak to your audience and everything about the positioning of your product, as well as the visuals by which your target audience will recognize you.
Analyze your target audience in depth and segment it.
Think through the needs and pain points of each segment of your target audience in detail.
Analyze your competitors: how they write, what they write about, how they communicate with their target audience, and more.
How are you and your product better than your competitors? How will you convince the consumer that they should buy from you.