SEO Guide for Prestashop 8

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There are a multitude of important SEO aspects that Prestashop does not have by default.

As an expert SEO agency , we can confirm that SEO principles are the same for any type of website and CMS. To tackle SEO in Prestashop as in any other technology, it is not enough to know the platform without first knowing the basics of search engine positioning. In the case of Prestashop, we must be clear that it is a technology designed 100% for e-commerce , and therefore its main objectives and structures are aimed at selling products online. Prestashop is open source software , so agencies like ours, which is a Prestashop Partner Agency , can count on programmers who work on the source code (core), and implement actions that help us position. Likewise, they can develop modules that carry out certain actions that we need, we can choose to implement a module already built by the enormous community of developers that the CMS has, and we can even modify an already made module.


SEO for Prestashop:
Information Architecture
URLs in Prestashop
Product SEO Settings
Working with rules
Robots.txt file
Product SEO with attributes
Sitemaps
International and multilingual SEO
From Prestashop to Google Shopping
Advanced SEO Aspects
Information Architecture
As you know, information architecture is essential for large websites, and Prestashop is usually one of them, it supports hundreds of categories and thousands and thousands of products without blinking. Given this situation, we must establish a structure that allows search engines to access the final URLs (products) and intermediate URLs (subcategories) in as few clicks as possible. Define the brazil whatsapp data category structure and categories that make sense for the user and for SEO, being able to generate affiliations to obtain a reasonable depth. By default, the system will generate some breadcrumbs that allow search engines to access its subcategory and parent categories:

SEO Prestashop information architecture


This would be valid for categories, although in Prestashop we will generally have two dimensions: categories and brands. These can be linked from a grid on the home page or from the main menu, but it is highly recommended to be able to link them from the product sheets as well. Everything will depend on the SEO strength you want to give to the brands in your project, and consequently how you want to distribute the PageRank between URLs .

URLs in Prestashop
Prestashop, by default, generates URLs that are not a source of joy and devotion among SEOs. You will see that often the category URLs contain the category number, or the brands have a brand/brand number structure. Personally, I think that changing URLs has many more dangers than possible benefits, but it can be done . If as an SEO you enter the project before publication, you will be able to configure many URL rules. If, on the other hand, you enter the project of a Prestashop whose URLs have been configured and indexed like this for years, I would hardly change anything.

To do this we will go to Configure => store parameters => traffic and SEO:

SEO Prestashop Configure URLs
In this section we can edit the CMS page slugs, but the most important thing is that below we have a space to establish general rules:

SEO Prestashop Configure URLs


Here it is recommended:

Select friendly URLs
Mark NO to accented URLs . This way, if we enter it by mistake, it will be rewritten
Redirect to canonical URL: Here the ideal is to have it at 302 while we are in development, and change to 301 when we publish. This way, if we consult a URL with variations or parameters that is not available, it will redirect to its canonical URL.
The last two, unless we have specific problems with the server, are best left with NO.
SEO Prestashop Store URL
The next thing we need to configure is the store URL . We'll use the example of tartadictos, which is the most common. As a base URL we recommend leaving the root as in the example. Only for multipurpose domains, in which the online store is just one more part of the website and not the whole, we could place the base with /store/.

SEO Prestashop links format

But without a doubt the most important, and delicate, part is the format of the links . Here we establish patterns for dynamic URLs such as categories, product pages, brands and so on. Our recommendation, except in very specific cases, would be to implement the one you see above:

For both products and categories , put rewrite first , as it will take the name of the category or product and that is the most important thing. We recommend keeping the ID and putting it at the end. I know you would like to remove it, but if you do, you may sweat cold because internal links, htaccess, sitemaps, canonical and a dozen other things can be dismantled. Only for experts and brave people.
In the URL of the products, some people put the category or brand with a folder before the product. This does not contribute anything at the SEO level, but if it seems cleaner, tidier or helps you analyze data with URL patterns, go ahead.
Finally, you should look at the brand, page, or category paths . These are often parameters in English, and it is advisable to translate them . However, if Prestashop has more than one language, it will be difficult to bet on something neutral, so you may have to leave it in English, or ask the programmers if they could put a constant that allows you to put a different parameter per language. It is somewhat risky and probably unnecessary, but possible.