Social media are experiencing a stormy rise. Tools like LinkedIn, Twitter and Facebook have not even existed for a decade, but they already have a major social influence. But how widespread is the spread of social media really? What do professionals see as its most important added value? And what problems do organisations encounter in practice?
A brief online survey 'Social media at work' asked a number of professionals about their experience. Because the survey was promoted mainly via social media (LinkedIn, Twitter) and online, it has an overrepresentation of professionals who are already at home in the online world and social media, it does not give a representative picture of the Dutch working population and the results are indicative. However, this is not a problem. The research shows how pioneers and still searching starters use social media and what they encounter in their daily work.
Looking for opportunities for your own organization
Experience with social media in 2011 varies greatly. A number of professionals and pakistan phone number list organisations have a great deal of experience, while on the other hand a large group is still relatively inexperienced. For them, social media is still completely unknown territory. Both experienced and inexperienced professionals are looking for the possibilities and opportunities that social media offer. Even for professionals who have gained experience with social media themselves, it is not always clear what return their organisation can achieve with it or how social media can best be used in their own organisation.