When to post on social media?

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When is the ideal time to post on the main social networks ? It's a question that many of you have asked us through different channels, so we have decided to write this post with our opinion. After years of experience in online marketing and corporate social media management , this accumulated knowledge, together with numerous published studies on the subject, has allowed us to draw some conclusions about when to post on social networks. In addition, we have analyzed the latest studies on the subject to offer you concrete and practical data.

It is essential to understand that each social network is unique , both in the type of content that works and in the habits of its users. Therefore, the best time to post will vary depending on the platform and the target audience you want to reach.

You should also keep in mind that the publication schedule may vary depending on the target audience you want to reach, and that you can always adjust the segmentation to reach specific audiences and potential buyers with paid campaign management on Facebook Ads.

When to post on Facebook?
According to recent studies by Hootsuite and Sprout Social , the best time to post on Facebook is between 11:00 and 13:00 Monday through Friday, with a peak of activity on Wednesdays and Fridays between 20:00 and 21:00 . However, you have the option to check the hours when your page followers are most active by going to the statistics > publications section, there you japan whatsapp data will see if the time slot when they connect most is the one indicated by the studies or if, on the contrary, you have an audience that, for example, is usually more active at midday.
Updated data : According to Statista , in 2024, more than 70% of Facebook users will check their feed during their lunch break and after the workday.
When to post on Twitter (X)?
The time of greatest traffic on Twitter is at noon, between 12 and 13 hours , and like Facebook, on weekdays, especially Tuesdays and Wednesdays .
Avoid evenings and weekends unless you're covering live events, such as TV shows or breaking news. Competition for attention is high during peak hours, so testing different times can help you find the ideal time.

Updated data : A study by Buffer indicates that tweets published at midday have 33% more interactions than those published at night.
When to post on Instagram?
Right after school and work, that is, from 6 to 9 pm on weekdays and 3 pm on Fridays. This is the time that sees the most traffic since it is a mobile network and mostly a young audience. You can also post on Sunday, which, along with Friday, is the day that sees the most activity, since this is when users usually post photos of what they did over the weekend. Since Instagram is a mobile-first network , it is ideal to take advantage of the moments when people disconnect from work or school.

Updated data : According to Later.com , Thursdays are the days with the most interaction on Instagram, with a 20% increase in the participation rate.
When to post on TikTok?
TikTok 's addictive and dynamic nature has led to its peak activity times being extended. It is recommended to post between 7pm and midnight , when the younger audience is most active.

Additionally, TikTok’s algorithm favors recent content, so it’s ideal to post during these hours to maximize exposure.

Updated data : In 2024, TikTok has surpassed 1.5 billion monthly active users , and 65% of them interact with content after 7:00 p.m., according to DataReportal .
When to post on Linkedin?
For LinkedIn , the professional social network par excellence, the best time to post is early in the morning, between 7:00 and 8:30 a.m. , especially on Tuesdays , Wednesdays and Thursdays .

Avoid posting at night or on weekends, as most professionals disconnect from their work networks during these times.

Updated data : According to HubSpot , posts made before 9:00 AM receive 35% more engagement than those posted at other times of the day.
When to post on Pinterest?
Behavior on Pinterest is more irregular, as it is a network used for visual inspiration and project planning. However, it has been identified that the best time to post is at midday (from 2:00 p.m. to 4:00 p.m. ) and in the evening, from 8:00 p.m.

Updated data : Pinterest has more than 465 million monthly active users in 2024, and 80% of its searches are done on mobile devices during the afternoons and evenings.
Final tips to optimize your social media posts
While these recommendations provide a solid foundation, it’s important to remember that there is no one-size-fits-all schedule . User behavior changes by industry, geographic location, and type of content.

Test and adjust : Run A/B tests on different days and times to identify when your audience is most receptive.

Consider time zones : If your audience includes users from Latin America or other continents, adapt your schedules to reach those audiences. For example, if you’re in Spain, posting in the afternoon can help you reach Latin American audiences.