that are as close as possible to current needs and thus accelerate sales.
The right product to the right person at the right time does not only apply to direct channels. By searching for something online, the user has already expressed a wish; by visiting certain pages, focusing on certain products, he already tells us a lot about himself. Neglecting this strategic opportunity prevents you from beating the competition and being timely in the attention market.
In the after-sales sector, it is a fundamental vector of loyalty
The lack of personalization is felt as frustrating and becomes a weakness for the value of the customer life cycle. The user, returning to your site, greatly appreciates being recognized; it is the same psychological mechanism of reassurance georgia cell phone number list that is triggered by the seller in a physical store. For this reason, your ability to suggest interesting products or services will be rewarded in terms of loyalty and increase in average revenue.
Recognize them and then personalize them, where to start? As we have seen, users are not all the same and the same must be true for the content you offer but also the type of solicitation they receive. To meet this challenge, personalization must necessarily be automated, the wider and deeper the product catalog. Otherwise, manual personalization results in an unsustainable cost, as well as a technical inability to obtain the same results as automation.