Marketing Automation
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user profiling
in the omnichannel strategy, the best marketing strategies are born to grow your business. Demographic information, browsing behavior, past and present, channels of origin, purchasing habits and much more: Blendee's features for user profiling and segmentation are enriched. Let's find out what's new.
How to segment users by age group: discover the new filter
Segmenting your user base, as mentioned several times, is essential for a winning marketing strategy, as it will allow us to configure actions and activities according to the needs of our users . For this reason , it is essential to have detailed information about the characteristics of our users . For example, if the user browsing our site is a woman or a man, the graphics and therefore the bosnia and herzegovina cell phone number list products or content displayed, must be personalized and relevant to their profile. Among the many pieces of information that we can use to personalize the shopping and browsing experience of our users, there is certainly age . For example, if our site is a travel agency, we must suggest different packages and offers depending on whether our user is a 20-year-old or 50-year-old woman. Obviously, these two users have different needs and requirements , so even the promotions displayed will have to be different : for this reason, knowing their age could be very important to be able to offer a truly personalized experience.
Blendee allows you to do this by making available, among its many filters, the demographic " Age " . With this filter, it is possible to intercept users who have a particular age, for example by setting the filter = 25 years, or by intercepting users who are part of a certain age range, for example between 20 and 29 years (see image below)