After two months, these efforts were evaluated and proved to be positive. The expectation that Zoomers would want to connect to WWF through photography of nature was indeed accurate. After this, we decided to intensify the cooperation.
Winnaar WNF-Zoomwedstrijd
Winner WNF Zoom contest
Through Zoom.nl, we started an annual photography contest .The campaign fitted in with the WWF’s Happy End campaign of spring 2010, and with the new WWF slogan Pass on the Earth in 2011. All members of the Zoom.nl community indonesia phone number list were invited to join the contest, and applicants automatically became members of the WWF group. The Zoom-magazine in which we announced the contest was delivered on the day before Ascension Day in the Netherlands: a weekend off in which many people go out into nature.
We used our own media to promote the event; all social media channels of WWF and Zoom (LinkedIn, Twitter, Hyves, Facebook), but also our own magazines (Panda and Zoom.nl), websites and e-zines, and of course simple tools like the ‘signatures’ in emails of our WWF employees.